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Talking Brand Messaging & Brand Manifestos with Todd Jones of Copyflight
Navigating the world of brand messaging can be daunting. There are so many thought leaders, frameworks, methodologies… It helps to have friends in marketing to chat with along the way. Like Todd...
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eCommerce Homepages: Surprising Ways to Boost Conversions (+ Examples to Swipe)
This article on eCommerce homepages is a guest post by Yongi Barnard, conversion copywriter and messaging strategist. Once upon a time, eCommerce homepages functioned practically, as the only front...
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Brand Consistency: Why It Matters & Which Brands Get It Right
The moment anyone raises the topic of brand consistency, we have to talk about Apple. It’s inevitable. Apple is now synonymous with everything “brand.” And to be fair, Apple has nailed brand...
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Email Newsletters by a Conversion Copywriter (2022 Edition)
As conversion copywriters, we write a lot of emails for clients. We write email automations, or evergreen sequences, which are part of the individual subscriber’s journey. We also write emails that...
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How to Create Your Brand Manifesto
Brand manifestos are for mavericks, visionaries, and marketers on a mission When you have a brand manifesto within, you know it. You see what’s broken in your industry, what’s possible, and why your...
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7 Signs You’re Ready For A Brand Manifesto
Should your brand publish a manifesto? Are you that kind of brand? Do you have what it takes, and are you ready? To help you decide, we’ve published a list of prerequisites to creating a brand...
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E-Commerce Copywriter Confessions: Why I Love This Work
As an e-commerce copywriter, I primarily write websites, marketing emails, and paid traffic campaigns for B2C brands. My direct-to-consumer copy generates online conversions (sign-ups and sales) and...
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Data Conversion Copywriters Use Every Single Day
The other day, I realized this website is missing something. From our copy, you wouldn’t know how heavy on data analysis conversion copywriting really is. We assume that because you’re looking for a...
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Learn How a Copywriter for Ecommerce Uses Persuasion to Sell
In the competitive world of ecommerce, the power of persuasion can make all the difference between a sale and a missed opportunity. Who can give your store that persuasive edge? A skilled copywriter...
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Conversion Copywriter’s Emails: 2023 Edition
I love email copywriting for clients. It may be my favorite type of conversion copywriting now. There are a few reasons. Emails feel very conversational, which makes email copy fun to write Email...
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